About IFJ

Established in 2003, IFJ is a bi-monthly trade publication providing a unifying platform between the allied sectors of the industry in four magnificent segments.The publication covers products across industry groups including furniture: for residential, contract, office, kitchen and hospitality, lighting, accessories and artefacts, tile, bath and sanitaryware and furniture and architectural hardware. The large - format, design-centric layout is a magnet for the highly erudite and sophisticated target reader i.e. the architect and designer community which is responsible for key buying decisions for builders, developers and affluent individual clientele. High quality visuals and beautifully laid out copy provide the right accent to invite readership, while highlighting the key products and advertising. International looks and format make IFJ the choice of the architect and designer community, while being a must-read in terms of subject matter and information. The well-structured segmentation of advertising and editorial accentuates the catalogue effect, making for easy usability and user friendliness for buyers and specifiers. Researched and wide-reaching information on products, projects and international trends offers insights and a powerful value-add to manufacturers as well as specifiers and builders who wish to keep abreast of the latest trends and soak up product and supplier information.

Wednesday, 20 March 2013

IFJ LUXURY DESIGN STORY

IFJ LUXURY DESIGN STORY .............

Born in new york and raised between europe and the us, janet morais brings the benefit of influences from both cultures to her work in high end design interiors active on the design scene for just a decade, Janet Morais, owner of the interior design firm DeMorais & Associates, and co-founder of the product editing and international brand representation company, DeMorais International has an impressive body of work that belies this brief time. Janet Morais says her early experiences defined her path. “I was fortunate to have had the experience of growing up in two very distinct cultures. My parents traveled often through Europe and my most memorable moment was our summer trip to Paris. At that moment I knew Paris would be the city I called home. All that I loved and aspired to be at such a young age was in one magical city. My determination and tenacity to create perfectly curated environments was set in stone at that very moment.”
The learning continued with later experiences during university studies in Paris and the US. “One of the greatest lessons the US and its universities taught me, was to formulate a driven competitive edge. It was in the US that my professional foundation was laid, but it was in Paris that I developed my exuberant and extravagant approach to life. While taking classes at the Sorbonne I began interning with one of Paris’ top stylists at Galleries Lafayette near L ’Opera. I vividly recall every moment spent in that magnificent city. I was inspired by everything and everyone. My eye for beauty and exquisite detail was refined. Once I completed my university studies, I knew that only in the US would I be able to take my career to success, so against my creative will I returned,” she says.

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