About IFJ

Established in 2003, IFJ is a bi-monthly trade publication providing a unifying platform between the allied sectors of the industry in four magnificent segments.The publication covers products across industry groups including furniture: for residential, contract, office, kitchen and hospitality, lighting, accessories and artefacts, tile, bath and sanitaryware and furniture and architectural hardware. The large - format, design-centric layout is a magnet for the highly erudite and sophisticated target reader i.e. the architect and designer community which is responsible for key buying decisions for builders, developers and affluent individual clientele. High quality visuals and beautifully laid out copy provide the right accent to invite readership, while highlighting the key products and advertising. International looks and format make IFJ the choice of the architect and designer community, while being a must-read in terms of subject matter and information. The well-structured segmentation of advertising and editorial accentuates the catalogue effect, making for easy usability and user friendliness for buyers and specifiers. Researched and wide-reaching information on products, projects and international trends offers insights and a powerful value-add to manufacturers as well as specifiers and builders who wish to keep abreast of the latest trends and soak up product and supplier information.

Thursday, 21 March 2013

IFJ interior solutions for changing times......

Germany wins the phoenix award for rising first from the ashes, after the economic crisis that petrified all of europe in the last few years. showing an important positive growth rate, with the expectancy of recovery in the year ahead, the news is good and the prospects better. the interiors sector has also shaken off the fear of chinese competition and has focused on leveraging the key strengths of high quality and design, a winning combination for the interiors sector. ifj takes a look at the trend forecast for the year 2012, in germany..
of the recent economic situation have seen many changes in the way people live, entertain, spend their money and interact with their work, in Europe. This has translated into changes in the offerings of the suppliers to the interiors sector : multiple-function furniture, moveable and flexible-use furniture and the inevitable bow to the inexorable advance of technology. The trends set in place a couple of years ago, when people were frightened into their shells (read homes) have grown, without the fear factor, into a pride in home, and a confidence in consumers in being their own interior designers.

Spaces are increasingly less defined and the broadened scope is a function of the multiple tasks people perform in their homes, including surfing the internet, sending email communications and holding conference calls from home offices
As incomes fell in the early days of the crisis, people sheltered at home, seeking the comfort and the less expensive option for eating, entertaining and just being.This translated into more investment into these spaces. The open kitchen, grew into the open home, as designer couple Doshi-Levien showed at the Das Haus exhibit at IMM, in Cologne, one of the world’s leading furniture and interiors tradefairs. “Areas that used to be strictly separate are now blending into one another, and leaving their traditional functions behind,” says Ursula Geismann, of VDM. So open-plan kitchens now accommodate dining spaces, with armchairs instead of the regular dining chair, and offices in the form of laptops on the work surface.


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